Copywriter
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HucknRoll

After writing for Backcountry.com for a couple years, I was promoted to lead writer for HucknRoll.com, Backcountry's now-defunct mountain bike site.

I collaborated closely with HucknRoll’s lead designer for HucknRoll on all the marketing material. The style was loose and irreverent. We had a lot of fun creating the ads, which is immediately apparent in the attached samples.